KALU Creative’s founders Zsombor Katona and Martin Luczy will present a comprehensive analysis at the 21st E-Commerce Conference on why many people fail on TikTok and how this platform can become a full-fledged conversion channel for e-merchants.
In the article, they already tackle common misconceptions such as “we don’t have a target audience on TikTok” or “Meta is enough for us”, while pointing out that the national TikTok audience already consists of hundreds of thousands of active users aged 25-50 with significant buying power.
The founders of KALU stress that the key to success is not to adopt Facebook strategies, but to understand how the platform works. The most successful e-commerce brands do not rely on one big production, but on 8-12 short, impactful videos per month that capture attention, add value and drive clear action.
As well as understanding how the algorithm works and emphasising the importance of creative testing, they back up their claims with concrete examples – in almost 3 years they have produced over 10,000 TikTok videos for national brands such as Vágyaim, Biotech USA and DPD.
Read the full article here: https://ekerkonferencia.hu/tiktok-az-e-kereskedelemben-markaepitestol-a-konverzioig/